Advantages of Using Long Tail Keywords

[Akansha]

Some of the expert blogger and some SEO expert are using long tail keywords. What are the advantages of using long tail keywords than using one or two word keywords?

[whitney01]

Long tail keywords are much more targeted to a specific sub topic. The nice thing about discovering long tail keywords in your particular niche is that they typically have a much lower level of competition, so it is easier to rank in the top ten in the search engine results.

[Shane]

Another advantage is that long tail keywords bring in much more targeted traffic. While the keyword ‘family photography’ may be a very competitive keyword for photography sites, the traffic brought in by such a keyword will be pretty broad.